What Is SEO - Search Engine Optimization?

SEO-promotion is a sequence of activities that increase the visibility of a website's top of the search engine rankings. What exactly is SEO? And what are the best offers to consider?

 SEO (CEO) is a term that refers to the process of adjusting SEO (CEO) refers to the process of converting a website into a search engine. originated from Search Engine Optimization which translates to "search engine optimization". It refers to the process of adjusting an internet site to certain requirements and making it appropriate to appear at the top of the list in search engines whenever you type in a query.

How do contextual advertising and SEO optimization are interconnected

 Google and Yandex are search engines. Yandex and Google are two search engines that serve two purposes: 

  • Users can locate the information they require about any topic;
  • Assist entrepreneurs in directing visitors towards the website.

 Every business on the internet wants to be at top of search engine rankings because it boosts the amount of hits, and also brings in more customers.

 You can rise at the very top of results of a search engine by:

  •  contextual advertising;
  •  SEO-optimization.

 Both methods complement one with each other, and their usage is extremely effective in business promotion.

  The SEO features

 SEO optimization is a collection of technological options that are designed to be adapted to the most popular needs of the intended group, i.e. prospective clients. In response to the demands of the users, the optimised website is positioned in the top positions of results for searches.

 SEO doesn't provide an immediate result. The effect of SEO is usually evident after a few months. The demands of optimization and ranking are always evolving. It is important to track changes regularly and then adjust the online resource that is based on them. 

 Contextual advertising is a way to advertise

 The type of advertising that is used is paid ads that will automatically appear at the top of search engines, and are ahead of resources optimized for SEO. One important point is that certain users are more likely to trust natural search results websites more than paid advertisements. Context is simple to differentiate because it's labeled "advertising."

 Paid ads, as opposed to SEO provide immediate results. But both methods are equally effective. The only difference is that contextual advertising is fast but optimization is slower. The advantage for SEO is that it's a cheaper than contextual.

 What is SEO? How do you make SEO function?

 SEO marketing includes the following strategies:

  •  technical duties: performing non-content related algorithms on the website that improve the ranking of the website in results of searches;
  •  Site adaptation: making content more relevant and understandable with the aid in the form of plugins (Wix, WordPress, Joomla) and by adding keywords
  •  external optimization: activities which are carried out in the absence of the promoted website which includes the generation of backlinks in order to boost rankings.

 Verify websites using search engines prior to publication

 Search engines evaluate websites in three phases:

  •  discovering crawling;
  •  Issue - Indexing;
  •  search and index.


 Search engines come with built-in algorithms that identify new Internet resources, review the content of their pages, as well as monitor the changes and updates.


 At this point the search engine reviews the contents of the site for uniqueness, information content and the ability to meet user demands. If all these requirements are met the website is registered and saved within the system of databases.

 The resource isn't indexed because of:

  • plagiarism;
  • Low-quality content, spam and other content; 
  •  the absence of external links
  •  the inability, due to a reason, to browse the page.


 Search engines employ more than 200 rankings signals. The most popular ones are:  

  • credibility, reputation of the source;
  • loading speed;
  • convenience for mobile devices;
  • Keywords are included on the page, as well as the Title Tag.

 What are the chief executive's responsibilities?

 SEO-related promotion for a site includes these steps:

  • The installation of analytics systems is done on the Analytics resource from Google. They assist in estimating the number of pages visited and the minutes spent at the website as well as the number of times you visit the site, and the keywords.
  • Audit of the website for broken links duplicate pages and content that load slowly and incorrect display of pages on various platforms and devices.
  • Assessment of competitor's sites.
  • Sorting and collection of semantic data based on the results of the most important queries: identification of the kind of website as well as the type of tags, and the content of the contextual advertisement.
  • Internal optimization: creating material that is keyword-rich and is SEO-compliant Correction of content that is not appropriate and writing Title as well as Description metatags that have keywords, relinking the structural elements in the content. External adaptation: study of links that are in other resources, creating new links, ensuring the way they are indexed.

SEO marketing is an effective method to boost a website's position and stand out from millions of competition. It's a lucrative investment in the development of a business.